All you need to know about “well known Trademarks”

The word trademark has been recognized by the Trademark Act, 1999 as a mark that has received well-known recognition by the public from across the world. Well known trademarks are classified in this category from the provisions of the new trademark rules of 2017 of the Trademarks Act in India. For a trademark to be recognized as well-known, it must have won enough fame to the public worldwide. The goods and services offered by a trademark owner is supposed to have wide acceptance in national and international markets. The recognition of trademarks as well-known trademarks may enhance its protection against the infringement and encroachment by third party. In cases of infringement of well-known trademarks, the courts have generally held the infringers liable for violations and defence that he was not aware of the mark is well-known trademark has always been ruled out.

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