Businesses in consumer goods and retail market face a number of challenges in times when consumers are availing numerous options for products due to intense competition, environment of innovations, new entrants to the sector and stringent regulations framed and regulated by the domestic as well as international statutory bodies. This somehow has drove consumers to shift often towards products and brands with due convenience and which makes the industry to be more conscious to choose to streamline their portfolios and reach out to global scale through innovative strategies.

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