The major challenges for industries, manufacturers and transportation businesses are uncertainty in the world economy, disruptive business models, rapid variations in innovations and technologies, uncomprehending global demand and changes in political environments. Some businesses are at stake because the competition has shifted to digital platforms such as e-commerce websites and mode of marketing and advertising has also occupied digital space in this time of social media and digital technology. This is combined with the political threat of free movement and increased investment restrictions due to stringent regulations.

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