A trademark is a mark or a slogan or a logo that signifies a brand name and identifies the goods and services of one person or organization and distinguishes them from those of others. A trademark can be a word, a sentence, a slogan, a logo, or a symbol that signifies a different identity of that product or service in the market. The protection of a trademark is such that once a trademark is registered, no one else can use such a trademark or anything similar thereto. Violation of trademark attracts legal consequences. It takes a proper blending of resources to build a brand and reputation and to protect such a brand, a trademark is essential because sheer advertisement doesn’t help. 4A IP Solution has a team of expertise and experience in the practice of trademarks and with such knowledge has been providing legal consultation to multinational companies and helping them in designing trademark development strategy and registering and enforcing the trademark globally through its international alliance.